WORK
CREATIVE DIRECTOR AND FASHION HEAD DESIGNER
Managing entire product life from idea to physical product. Working closely with CEO, CMO to craft strategic narratives, refine core messaging, and translate brand DNA into impactful marketing decisions and advertising campaigns.
Responsible for creative & visual direction of the label
Lee Cooper Instagram winter 2020
Translating the brand DNA each season to a different creative mood
Lee Cooper campain summer 2018
Working with the brand presenters and designing special collections with them for the brand
Lee Cooper campain summer 2021
Managing design studio and ensure products meets customers brand DNA expectations
Lee Cooper Instagram summer 2018
Managing entire product life cycle from strategic to tactical activities​
Lee Cooper campain summer 2018
Managing with CMO campaigns across print, broadcast and online platforms to ensure that products and services meet customers brand expectations
Lee Cooper Instagram winter 2020